Bend, Ore. and Franktown, Colo. – Nov. 12, 2012
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News
• Monarch Investment & Management Group, a private real estate investment firm, has chosen to leverage the combined G5 and Yardi solution to improve its digital presence and performance, optimize operational efficiencies, and deliver enhanced experiences for its residents and prospects. G5, the leading provider of Digital Experience Management (DXM) for the multifamily industry, and Yardi, the leader in providing multifamily solutions for property management, ancillary services, and end-to-end marketing, announced their alliance in June during the 2012 NAA Education Conference & Exposition. The alliance was a key factor in Monarch’s decision.
• The G5 DXM Platform includes five product suites that enable properties to create, deliver, measure and optimize amazing experiences at every digital touchpoint. The product suites can be used independently or as a single solution. In addition to new high performing responsive design websites that will launch by the end of the year, the platform will support Monarch’s ongoing SEO, Google+ Local optimization and reputation management. Monarch has also retained G5’s Strategy Consulting Services to help them maximize marketing performance and out-execute their competition.
• RENTCafé™ by Yardi is an end-to-end marketing, leasing and resident services platform built into the Yardi Voyager™ property management and accounting system. In a single platform, RENTCafé provides ILS, property marketing, online leasing with lease execution, resident portals for lease renewals, maintenance and online payments, and a resident referral program for social media – all with mobility. RENTCafé will seamlessly integrate with G5’s DXM solution to maximize the entire Searcher>Prospect>Resident>Advocate cycle for Monarch in a way that is unprecedented in the industry.
• This announcement coincides with the opening day of the 2012 NMHC Apartment Operations and Technology Conference & Exposition in Dallas.
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Commentary
• “With the combined G5/Yardi solution, we now have an end-to-end solution that will help us capture new rental prospects, make life easier for existing tenants and also give us a scalable platform for future success,” said Neal Cusick, Monarch’s Asset Manager. “Through the combination of G5’s digital marketing expertise with the high touch service of a dedicated Client Performance Manager and the seamless integration with Yardi, Monarch is poised to not only increase our business performance and brand equity, but also to take our resident and prospect satisfaction to a whole new level.”
• “The digital voice of the customer is increasing in volume, and multifamily communities need a new kind of strategy and system to address it,” said Dan Hobin, co-founder and CEO of G5. “We’re excited to be working with Monarch to help them build digital experiences that captivate their customers and drive revenue.”
• “RENTCafé handles the online leasing, payment, maintenance request and lease renewal portion of our combined offering to help Monarch keep pace with a rental population whose use of online and mobile services expands daily,” said Terri Dowen, senior vice president of sales for Yardi. “By providing online services for prospects and residents, it bridges the gap between successfully attracting new renters and ensuring that they will favorably review and advocate for Monarch’s communities.”
