CUPERTINO, Calif., January 29, 2014: Ensighten, the fastest-growing enterprise data and tag managementprovider and pioneer of the Agile Marketing Platform, today announced the closing of a $40 million Series B investment from Insight Venture Partners. The funding follows strong 2013 results as increasing numbers of enterprises adopt tag management to analyze, execute and capitalize on data through digital marketing. Ensighten will use the funding to expand its global footprint via increasing sales and marketing operations across the globe, driving continued product innovation for the company’s market-leading platform.
Tags add hundreds of lines of JavaScript code to a Web page, slowing page load performance, and present a major management challenge to marketing and IT organizations. Ensighten enables digital marketers to easily deploy and manage all third-party tags from a single Web interface, as well as to collect, own and use on-site, off-site and offline data. With such enterprise data and tag management capabilities in place, marketers can optimize their digital touch-points and personalize the experiences of individual consumers with minimal involvement of code developers or the IT organization.
“With more data being generated than ever before, it has become increasingly complex for marketers to get a streamlined view of their customers or the ability to leverage their data for personalized communications,” said Ensighten Founder and CEO, Josh Manion. “Ensighten is reinventing the interactive marketing ecosystem and we’re thrilled that Insight Venture Partners shares our vision that organizations should be able to collect, own and act on data in real time.”
Ensighten has built a highly effective, cloud-based Agile Marketing Platform (AMP) that enables marketers to act on data in real time from both online and offline sources. According to Forrester research, Ensighten AMP offers a 525 percent marketing ROI to its customers. Using the platform, marketers can test and optimize campaigns faster than ever, leading to better marketing decisions and spend. With data from multiple sources captured through a single platform, marketers can apply deeper segmentation, personalization and achieve true marketing agility.
“To remain competitive and drive online conversion rates, companies need solutions to engage Web visitors in a more targeted way,” said Jeff Horing, co-founder and managing director at Insight Venture Partners. “Ensighten provides marketers with the flexibility and transparency they need to effectively manage digital marketing effectively. Our investment reflects our confidence in Ensighten’s leadership and our belief in the value of their Agile Marketing Platform to marketers.”
Ensighten serves 24 percent of the Fortune 50, and 30 percent of the top 20 Web retailers as ranked by IRCE. This represents more than $30 billion in e-commerce transactions taking place among top brands. Marketers use Ensighten AMP to collect, own and use their on-site, off-site and offline data. Ensighten AMP processes tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands.
Ensighten’s impressive list of customers includes Capital One, E-Trade, MetLife, Microsoft, monster.com, Safeway, Sony Electronics, Staples, Symantec, T-Mobile, United Airlines and Wal-Mart. On average, existing customers have continued to grow their relationship with Ensighten by 98 percent since their initial engagement.
